Qiao Hua,International Daily News-On May9th,the city of Kaiping,Guangdong hosted a launching ceremony for its local brand,Quality Produce of Magang,named after its most productive township.At the ceremony,the municipal government of Kaiping signed a comprehensive strategic cooperation agreement with Zhongkai University of Agriculture and Engineering,the Quality Produce of Magang logistics distribution center and the brand’s flagship store were officially unveiled.They have planned a campaign to effectively build and promote this local brand.
△The municipal government of Kaiping signing a comprehensive strategic cooperation agreement with Zhongkai University of Agriculture and Engineering
According to the comprehensive strategic cooperation agreement signed betweenmunicipal government of Kaiping andZhongkai University of Agriculture and Engineering,the two parties will closely cooperate in education,technology,industry and talents,including the joint establishment of a rural revitalization training institute,a Magang goose research institute,an experimental base for R&D results and an agricultural technology service platform.
The Quality Produce of Magang logistics distribution center will serve as a full service agricultural product logistics hub integrating refrigeration,processing,trading and transportation capabilities,so that the agricultural products of the brand can move seamlessly from the farm to processing,sorting and refrigeration,and then be transported and sold to other cities in the Greater Bay Area through the backbone network of public agricultural product cold chain logistics infrastructure in Guangdong Province.
The guests to the event were also invited to visit exemplary enterprises of Quality Produce of Magang,such as YueShun Farming and Huachang Magang Goose,to observe the results of gene sequencing of Magang goose,and to announce the second batch of suppliers of Quality Produce of Magang.
The Quality Produce of Magang is a collective brand of famous and high-quality produce by local enterprises mainly from Magang based on the natural resources,human resources and technological innovation achievements in the local township.It includes high-quality agricultural products,processed products and services from agricultural,industrial and service enterprises licensed or authorized by Magang Town.On March28ththis year,the brand development and cultivation of Quality Produce of Magang in Kaiping City was officially announced,which marks the start of brand development and cultivation of town-level administrative districts in China.
The production and distribution model of Quality Produce of Magang will be“unified procurement,centralized service,government endorsement and traceable direct supply”.They are planning a Quality Produce of Magang marketing platform to connect producers and consumers with an organically integrated chain from purchase to transportation,exchange and distribution.
Chen Xiaoman,mayor of Kaiping,commented at the ceremony that the launching of the Quality Produce of Magang brand campaign is another milestone on the journey of building iconic brands for town-level administrative districts of Kaiping,but also a bold exploration to promote the transformation towards sustainability and environmental protection without sacrificing profitability.By continuously improving the market environment,logistics distribution and other business conditions,the industrial chain of Quality Produce of Magang is expected to further extended,so as to achieve the goal of making Quality Produce of Magang a strong and influential brand and increasing the productivity and income of local enterprises and farmers.
△Mushun Farming,an exemplary enterprise of Quality Produce of Magang
It is reported that Kaiping will fully promote the brand building of Quality Produce of Magang,with an aim of expanding the market value for Magang goose series products to RMB10billion by2025,and RMB1billion for other products.At the same time,Kaiping plans to actively expand the breadth and depth of town-level administrative district brands,to cultivate,develop and support more local brands,to find a path of brand development and cultivation for Quality Produce of Kaiping,and promote the high-quality economic and social development of the city.